IS THIS THE AI FUTURE?

This is no traditional campaign, it’s a calling card for a new creative future. Make Space establishes Lenovo as the AI PC leader while building real trust with young creatives across subcultures, showing up in the cultural spaces they actually value, and reinforcing the brand as a one that’s genuinely for creativity - and an AI future that means more creative opportunities, not less.

Produced in collaboration with the Dazed Studio team, the film was directed by Maya Margolina. Other collaborators include director of photography Htat Htut, production designer Luke Carr, stylist Joe Van O, makeup artist Yuui and hair stylist Dre Demry-Sanders. Fittingly, the creatives behind the camera are just as forward-thinking as the ones in front of it. The team assembled includes many of the most exciting names in digital media, representing those at the industry’s forefront. Each creative brought their own unique perspective to the set, embodying the collaborative ethos at the cornerstone of the Make Space Network.