A Creative Future

Creativity is doomed. AI will replace us all. Spend 10 seconds on social, and you’ll see what many young creatives hear every day. Where’s all the young talent going to escape this doom and gloom to actually define the future of creativity? Not where you’re looking.

We created a platform with Lenovo that lifts up those who believe in a future of creativity where technology and yes, AI, can mean more opportunities, not less. Meeting them where their algorithm already takes them by partnering with cultural tastemakers like DAZED. Making Lenovo PCs the choice for making anything they want, with every tool possible.

We commissioned a collective of artists including Nicola Formichetti, Oseanworld and Yehwan Song to push the boundaries of what this technology can do. Their original works powered a traveling LED art exhibition that lit up the streets during NYFW and became the backdrop for our Bushwick launch event, featuring performances from Rebecca Black, Doss, and hauskat.

We captured the creative journeys behind every piece to spark possibility in the next generation of artists and to encourage them to imagine, design, and build the world they want to live in.